How to Apply Pomade for a Natural Hold

Quick answer

For a natural hold, warm a small amount of pomade between your palms, then work it evenly through damp or dry hair, shaping as desired. Avoid over-application for a flexible finish.

Step-by-step guide to applying pomade for a natural hold

1. Start with clean, slightly damp hair: Wash and towel-dry your hair until it's damp, not soaking. This helps the pomade distribute evenly. Common mistake: applying to soaking wet hair, which dilutes the product and reduces hold.
2. Scoop a small amount of pomade: Use a fingernail-sized scoop (about a pea) for short hair, or a dime-sized amount for medium length. Start small; you can always add more. Common mistake: using too much leads to a heavy, greasy look. Remember: less is more for a natural finish.
3. Warm the pomade in your palms: Rub the pomade between your palms for 10-15 seconds until it softens and becomes easy to spread. This prevents clumps. Common mistake: skipping this step, causing uneven application and white streaks.
4. Apply from back to front: Run your fingers through your hair starting at the nape, working toward the front. Focus on the roots for hold, then smooth the surface. Common mistake: applying only to the top, leaving the back unstyled.
5. Style and shape as desired: Use a comb or your fingers to create your preferred style. For a natural hold, avoid overworking—let the hair fall naturally. Common mistake: combing too much, which can make hair look flat and stiff. Check your style in natural light to ensure even distribution.

Product facts

• Pomade - Original Blend - 4oz: BCC Pomade is designed for today's modern man, offering a classic wet/shine look or a messy, 'I don't care' style. Its versatility lets you achieve a natural hold by applying less for a matte finish or more for shine, depending on your preference.